Calendar of Events

Marketing & Advertising

04/12/2018, 10:00 AM to Noon

No location provided

Amy Davis adavis@msbankers.com 601-948-6366

Description:

Marketing & Advertising


Presented by Carl Pry
Thursday, April 12th, 2018
10:00 am - 12:00 pm CT

This is the description from the webinar that was presented in October 2017. Please check back for a modified description. Topics may be updated, but registration is now open.
 

Covered Topics

  • What impact does the CFPB have on advertising and marketing, even if you're not a big bank?
  • Regulatory Focus: Attention to unfair, deceptive, and abusive acts and practices (UDAAP).  Plus - what may be considered abusive? How can you stay clear of trouble? Don't miss the forest for the trees.
  • Advertising rules under Reg. Z for both mortgage loans and open-end plans from the Credit CARD Act
  • UDAP standards from the FTC on mortgage loans
  • Consumer deposit products in Truth in Savings
  • Rules for consumer loan products in Regulation Z
  • Fair lending when marketing lending products
  • "Equal Housing Lender" statement and the logo - when must these be used?
  • Advertising over the Internet and social media - different standards?
  • Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR), including caller ID requirements, Junk Fax, and CAN-SPAM
  • Privacy implications - sharing information under Privacy regulations and FCRA
  • Testimonials - FTC standards
  • Promotions - drawings, giveaways, bonuses, etc.
  • Tax implications, and what not to say when talking about tax breaks
Register here