Calendar of Events

Marketing & Advertising

04/12/2018, 10:00 AM to Noon

No location provided

Amy Davis adavis@msbankers.com 601-948-6366

Description:

Marketing & Advertising


Presented by Carl Pry
Thursday, April 19th, 2018
10:00 am - 12:00 pm CT

This seminar was previously scheduled for April 12.
 

Covered Topics

  • What impact does the CFPB have on advertising and marketing, even if you're not a big bank?
  • Regulatory Focus: Attention to unfair, deceptive, and abusive acts and practices (UDAAP).  Plus - what may be considered abusive? How can you stay clear of trouble? Don't miss the forest for the trees.
  • Advertising rules under Reg. Z for both mortgage loans and open-end plans from the Credit CARD Act
  • UDAP standards from the FTC on mortgage loans
  • Consumer deposit products in Truth in Savings
  • Rules for consumer loan products in Regulation Z
  • Fair lending when marketing lending products
  • "Equal Housing Lender" statement and the logo - when must these be used?
  • Advertising over the Internet and social media - different standards?
  • Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR), including caller ID requirements, Junk Fax, and CAN-SPAM
  • Privacy implications - sharing information under Privacy regulations and FCRA
  • Testimonials - FTC standards
  • Promotions - drawings, giveaways, bonuses, etc.
  • Tax implications, and what not to say when talking about tax breaks
  • This webinar is a breakout session from the Core Compliance Suite. A subscription to the Core Compliance Suite (CCS) includes a quarterly, two-hour webinar focused on the most recent changes to the compliance landscape as well as access to six core compliance webinars presented by Carl Pry which are essential to your annual compliance training. For more information on the Core Compliance Suite visit ttsComplianceSuite.com. You can email questions to info@ttsTrain.com or talk with a representative by calling 1-800-831-0678.
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